Cookie Policy

Last updated: 2026-02-12

This Cookie Policy explains how this UG Calculator and SwapShop (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website (the “Site”).

We use Google Analytics, Google AdSense, and Firebase. These services may use cookies, local storage, or similar identifiers to help provide analytics, advertising, and core site functionality.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as preferences or actions. We also use similar technologies like local storage and device identifiers. For simplicity, we refer to all these technologies as “cookies”.

How we use cookies

1) Essential cookies

These are needed for the Site to function and cannot be switched off in our systems. They may be set by us or by Firebase services used to support core features (e.g., security, load balancing, authentication state, and protection against abuse).

2) Analytics cookies (Google Analytics)

We use Google Analytics to understand how visitors use the Site (e.g., pages viewed, time on site, approximate location, device/browser information). This helps us improve performance and content.

3) Advertising cookies (Google AdSense)

We use Google AdSense to display ads. Google and its partners may use cookies or similar technologies to:

Third-party cookies and providers

Some cookies are placed by third parties we use. These parties may change their cookies over time. Key providers include:

For more information about how Google uses data, see Google’s Privacy Policy: https://policies.google.com/privacy

For information about Google advertising and controls, see: https://adssettings.google.com/

Managing cookies and your choices

Cookie consent (UK/EU)

If you are in the UK/EEA, we may show a cookie consent message and ask you to choose whether you accept analytics and/or advertising cookies. Essential cookies are still used because they are needed for the Site to function.

Browser controls

You can control and delete cookies through your browser settings. Most browsers let you:

Note: blocking some cookies may impact Site functionality.

Google advertising controls

How long cookies last

Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored for longer). The exact duration depends on the cookie and provider.

Updates to this policy

We may update this Cookie Policy from time to time. The “Last updated” date at the top shows when it was most recently changed.

Privacy Policy